Monday, December 09, 2013

Advertorial - where are you getting your traffic from?

So you think you've got the source of all your business nailed through those spiffy Google Analytics statistics?

The issue is you've still got a pretty big hole between someone clicking on your Adwords or your site - and who it is that actually calls you. And when those Adwords clicks are costing between $1 and $10 a pop you rally want to know who did more than just browse for a bit right? And that doesn't begin to look at how do you feed that offline conversion goodie in Analytics - because even Google is admitting that for the non e-commerce driven sites out there the website stats really don't tell much of the actual picture.

 Enter call tracking - a commonplace technique overseas but one that has only been sporadically used in a New Zealand context due to the high costs of entry with an 0800 number the only practical solution. Digital players are now changing this telco controlled market however, and now you can start assessing not only what campaigns are leading to your calls, but where those calls are originating from as well as when. And all starting for only $10 a month including usage if it's not for you it's because you're not really running a business

Sunday, August 11, 2013

Selling Dreams rather than reality

Well worth the read - some salient points to think about. However I couldn't help but think how the entire political left works the same way.

Friday, August 09, 2013

Labours electricity policy savaged - by the economist they quoted

So Wolak says Labour’s policy will reduce competition, increase costs and increase teh risk of power shortages. And this from the man they cite as the rationale for their policy. How humiliating.

"Fallow on power"

Wednesday, May 08, 2013


Why you need a balanced power supply

The other part to overlay on this is spin up and down time - once a shortage is impending how quickly can a given source ramp up. And that speed will be very different for standing start versus already generating

Tuesday, May 07, 2013


Massive fail for Labour and Greens

The only people more moronic than these politicians right now are those that still believe they are competent to govern

Monday, April 22, 2013

NRT jumps the shark

Oh dear

Who wants to pay more for power simply so beneficiaries can have another kid? Put like that, I doubt even Labour party supporters would support it.

Except they're most likely the ones paying the more exorbitant amounts of electricity anyway.  NRT seems to forget most people hadnt realised until now they were being taxed via their power bills so are now just as pssd at Labour for their gouging as National for privatizing.

What will be interesting to see is how many realise it is the partial privatisation that gives the best chance of stable prices. 

Pending Labor policy announcements

MRP A Dead Duck

Monday, April 01, 2013

Disastrous statistics

Dom Post on work tests

In 2010 alone, 4800 children were born to solo mothers already on the DPB – 7.5 per cent of the total live births that year.

What more is there to say about our direction if that's not changed?

Saturday, February 16, 2013

No commodity remains valuable

Why we should not own commercial competitive companies

Salt, spices, cotton, whale oil and many others should have taught us by now that every commodity will suddenly decrease in value.

The main risk is in trying to predict when

Saturday, January 26, 2013

Not housing unaffordability

Is it reasonable to expect to buy a home after one year working?

This is pure unadulterated expectations above ones station. 

An interesting side point is whether it is everybody's absolute right to have children to the (current) point of society bearing the cost of allowing that right to all.

Minimum wage discussion

The minimum wage

Part that seems to be missed in these debates isn't what happens to the jobs directly affected by the rise, but what happens to those that aren't?

If they all also rose, then the change has achieved nothing except pure inflation.  If they don't rise then what happens to the motivation of those that had through education, longer service, and better performance produced a margin above the base...?

Monday, January 14, 2013

Tuesday, January 08, 2013

Tasers: Torturing the mentally ill

Tasers: Torturing the mentally ill


Fiji: A bad sign

Fiji: A bad sign


Pure waste nrtr

Pure waste


supply and demand nrtr

Supply and demand

It's a rare day that I find myself agreeing with NRT - but this is one of them.
Of course he might not support the inverse of his own post if it was businesses calling for the minimum wage to be lowered!

Sony showing how a phone is done

Meet The 5-inch, Quad-Core Xperia Z: Sony’s Stunning Answer To The iPhone 5 And Galaxy S3

All it needs is the same carrier support as the Apple Samsung duopoly and this will be a class act

Wednesday, January 02, 2013