So you think you've got the source of all your business nailed through those spiffy Google Analytics statistics?
The issue is you've still got a pretty big hole between someone clicking on your Adwords or your site - and who it is that actually calls you. And when those Adwords clicks are costing between $1 and $10 a pop you rally want to know who did more than just browse for a bit right? And that doesn't begin to look at how do you feed that offline conversion goodie in Analytics - because even Google is admitting that for the non e-commerce driven sites out there the website stats really don't tell much of the actual picture.
Enter call tracking - a commonplace technique overseas but one that has only been sporadically used in a New Zealand context due to the high costs of entry with an 0800 number the only practical solution.
Digital players are now changing this telco controlled market however, and now you can start assessing not only what campaigns are leading to your calls, but where those calls are originating from as well as when. And all starting for only $10 a month including usage if it's not for you it's because you're not really running a business
http://yellowtoolbox.co.nz/calltracking
Monday, December 09, 2013
Sunday, August 11, 2013
Selling Dreams rather than reality
http://transportblog.co.nz/2013/08/11/marketing-the-dream-not-the-reality/
Well worth the read - some salient points to think about. However I couldn't help but think how the entire political left works the same way.
Friday, August 09, 2013
Labours electricity policy savaged - by the economist they quoted
So Wolak says Labour’s policy will reduce competition, increase costs and increase teh risk of power shortages. And this from the man they cite as the rationale for their policy. How humiliating.
"Fallow on power" http://feedly.com/k/13SqF1c
Wednesday, May 08, 2013
Electricity
Why you need a balanced power supply
The other part to overlay on this is spin up and down time - once a shortage is impending how quickly can a given source ramp up. And that speed will be very different for standing start versus already generating
Tuesday, May 07, 2013
Clowns
Massive fail for Labour and Greens
The only people more moronic than these politicians right now are those that still believe they are competent to govern
Tuesday, April 23, 2013
Monday, April 22, 2013
NRT jumps the shark
Who wants to pay more for power simply so beneficiaries can have another kid? Put like that, I doubt even Labour party supporters would support it.
Except they're most likely the ones paying the more exorbitant amounts of electricity anyway. NRT seems to forget most people hadnt realised until now they were being taxed via their power bills so are now just as pssd at Labour for their gouging as National for privatizing.
What will be interesting to see is how many realise it is the partial privatisation that gives the best chance of stable prices.
Monday, April 15, 2013
Monday, April 01, 2013
Disastrous statistics
In 2010 alone, 4800 children were born to solo mothers already on the DPB – 7.5 per cent of the total live births that year.
What more is there to say about our direction if that's not changed?
Saturday, February 16, 2013
No commodity remains valuable
Why we should not own commercial competitive companies
Salt, spices, cotton, whale oil and many others should have taught us by now that every commodity will suddenly decrease in value.
The main risk is in trying to predict when
Tuesday, January 29, 2013
Saturday, January 26, 2013
Not housing unaffordability
Is it reasonable to expect to buy a home after one year working?
This is pure unadulterated expectations above ones station.
An interesting side point is whether it is everybody's absolute right to have children to the (current) point of society bearing the cost of allowing that right to all.
Minimum wage discussion
Part that seems to be missed in these debates isn't what happens to the jobs directly affected by the rise, but what happens to those that aren't?
If they all also rose, then the change has achieved nothing except pure inflation. If they don't rise then what happens to the motivation of those that had through education, longer service, and better performance produced a margin above the base...?
Friday, January 25, 2013
Thursday, January 24, 2013
Tuesday, January 22, 2013
Thursday, January 17, 2013
Tuesday, January 15, 2013
Monday, January 14, 2013
How many NZ jobs did The Hobbit create?
How many NZ jobs did The Hobbit create?
Unknown, and yet still more than the DPB...
Tuesday, January 08, 2013
supply and demand nrtr
It's a rare day that I find myself agreeing with NRT - but this is one of them.
Of course he might not support the inverse of his own post if it was businesses calling for the minimum wage to be lowered!
Sony showing how a phone is done
Meet The 5-inch, Quad-Core Xperia Z: Sony’s Stunning Answer To The iPhone 5 And Galaxy S3
All it needs is the same carrier support as the Apple Samsung duopoly and this will be a class act
Wednesday, January 02, 2013
In all the iPhone vs Samsung press war its a shame real phones don't get mentioned more
Per These Leaked CES Pics, Sony Is Actually Capable Of Making A Memorable Android Phone
I've got an Xperia SL - kicks the pants off an iPhone 5 or Samsung s3 but at $nz 500 it's also only half the price!
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