Advertorial - where are you getting your traffic from?

So you think you've got the source of all your business nailed through those spiffy Google Analytics statistics?

The issue is you've still got a pretty big hole between someone clicking on your Adwords or your site - and who it is that actually calls you. And when those Adwords clicks are costing between $1 and $10 a pop you rally want to know who did more than just browse for a bit right? And that doesn't begin to look at how do you feed that offline conversion goodie in Analytics - because even Google is admitting that for the non e-commerce driven sites out there the website stats really don't tell much of the actual picture.

 Enter call tracking - a commonplace technique overseas but one that has only been sporadically used in a New Zealand context due to the high costs of entry with an 0800 number the only practical solution. Digital players are now changing this telco controlled market however, and now you can start assessing not only what campaigns are leading to your calls, but where those calls are originating from as well as when. And all starting for only $10 a month including usage if it's not for you it's because you're not really running a business

http://yellowtoolbox.co.nz/calltracking

Selling Dreams rather than reality

http://transportblog.co.nz/2013/08/11/marketing-the-dream-not-the-reality/

Well worth the read - some salient points to think about. However I couldn't help but think how the entire political left works the same way.

Labours electricity policy savaged - by the economist they quoted

So Wolak says Labour’s policy will reduce competition, increase costs and increase teh risk of power shortages. And this from the man they cite as the rationale for their policy. How humiliating.

"Fallow on power" http://feedly.com/k/13SqF1c

Electricity

Why you need a balanced power supply

The other part to overlay on this is spin up and down time - once a shortage is impending how quickly can a given source ramp up. And that speed will be very different for standing start versus already generating

Clowns

Massive fail for Labour and Greens

The only people more moronic than these politicians right now are those that still believe they are competent to govern

Read it - that is all

Four reasons why nationalisation won’t reduce the cost of electricity

NRT jumps the shark

Oh dear

Who wants to pay more for power simply so beneficiaries can have another kid? Put like that, I doubt even Labour party supporters would support it.

Except they're most likely the ones paying the more exorbitant amounts of electricity anyway.  NRT seems to forget most people hadnt realised until now they were being taxed via their power bills so are now just as pssd at Labour for their gouging as National for privatizing.

What will be interesting to see is how many realise it is the partial privatisation that gives the best chance of stable prices. 

Pending Labor policy announcements

MRP A Dead Duck